A month of content, built from the life you already live.
The Playbook is a month of reels planned out for you, day by day: what to film, the hook that catches attention, and what to tag it with. We study your current online presence and what your days actually look like, so the month you get back is yours, not a template.
Takes about ten minutes to fill in. You get your plan back within a day.
How it works
-
Twenty six questions, and it only works if you answer them with the truth. Not what you wish you did. What you actually do, what you will never post, and how many days a week you can genuinely commit to.
-
This is where we look at your current online presence, and your answers next to it, and determine your plan. Your last forty posts, what already works, what your people actually stop for, and the one you have been overrating.
-
Every day is written out for you, from the bio to the hashtag. The reel, what to film, the first line, the caption, the tags. Nothing left to decide at the moment you least want to decide it.
Proof it works, on me first
These are the numbers from my own account, following this plan. I packaged up what I do and found a way to build the same thing around your life instead of mine.
Every day in here is built from something you already do, without being asked, so nothing gets added to your week.
Open either one to see the screenshot it came from.
What is actually in it
Eight sections. Each one takes something off your plate. Pick any of them, and pick it again to close it.
Two or three things you make, chosen from your real life, and why everything else got cut. The cut list matters as much as the keep list, so you stop saving other people's videos to recreate later.
- Mine, for example Both Sides of the Camera at half, Persian Girl, American Feed at forty percent, The Austin Day at ten. The photo carousels that were my whole account for two years did not make it.
Dated, one at a time, built around five to ten minutes a day. Every caption is already written in your words, so there is nothing to compose at the moment you least want to compose anything.
As many as your posting days need, with the first line written out word for word, so you never stand there deciding how to start. The rest is beats, not a teleprompter, because you still have to sound like you.
Three real options to choose from. Each one says what you do and who your page is for, in the space Instagram gives you.
Five tags a day, written for your niche and your city, not pulled off a list every account in your feed is already using. The hooks are written the same way, to be findable rather than crowded.
The short list you follow every day, mostly things to stop doing. It is the page you reread in month two when you are tempted to start performing again.
Your rates and the order to build them in, so you stop guessing what to charge. It opens in month two, because a rate you cannot defend in an email is worse than no rate, and defending one takes a month of your own numbers behind it.
Six measures that update as you type, a straight answer on whether you are ready to charge, and the input your next month gets built from, so nothing gets tracked by hand. It opens in month two, because it measures against month one. Day one tells you to screenshot your follower count and your best post, so you have that before picture.
- An AI content calendar
- Thirty prompts that could belong to anyone, because they do. Nothing of yours was read, so nothing that comes back is yours.
- A template pack
- A grid, some prompts, a tracker. You still do all of the thinking, which is why they get bought and not used.
- Twenty dollars on Fiverr
- The same template again, with your name typed into it. Nobody opened your account, and nobody was ever going to for that.
- A social media strategist
- The right answer, on a retainer, with a standing call you have to show up for every week.
The tools that read your account do not write anything. The people who write cost a retainer. There is nothing in between, and that is the gap this was built to sit in.
What it costs to start
No card information needed.