The Playbook

Takes about 6 minutes. Your answers plus your actual content are used to build your personalized plan. Delivered within 48 hours.

The basics

Full Name*

First name

Last name

We need your first and last name.

Age*

Add your age.

City / Location*

Where are you based?

Email*Your playbook link goes here.

That email doesn't look right.

Describe yourself in 1-2 sentences like you would to a stranger (who you are, what you do, what makes you different)*

This one's required.

What's your cultural background, and does it show up in your daily life? How?*

This one's required.

The only question that really matters

What do you do every single day, without trying? List everything, even the boring things.* Wake-up rituals, food, the language you speak at home, your commute, your job, the people you see. Your content pillars come from this list.

This is the one we build everything from.

Your platforms

Instagram handle* Works best on public accounts, since we read your last 40 posts. If yours is private, flip it to public for the next 24 hours and you'll get a much sharper plan.

Add your Instagram handle.

TikTok handle

A post you were sure would do well, but flopped. What was it?

What you do

What do you do professionally or what are you building?*

This one's required.

What do you want to be KNOWN for on social media?*

This one's required.

What makes you DIFFERENT from everyone else in that niche?*

This one's required.

Your story

Have you moved countries, cities, or lived between two worlds?

Yes, moved countries Yes, moved cities / states I travel between two places regularly No, stayed in one place

Your hot take or unpopular opinion about your world or niche

Your audience

Who do you want in your comments? Describe one person.*

This one's required.

Your style and personality

How would your best friend describe your personality in 3 words?

Content you enjoy making (check all that apply)

Content that feels hardest or most uncomfortable (check all that apply)

2-3 creators you love and WHY

Filming and reality

What do you film with? (check all that apply)

How many weeks of content do you want to post per month, realistically?*

1 week 2 weeks 3 weeks 4 weeks

Pick one.

How many posts per week can you realistically commit to?*We build your entire plan around this number.

3 per week, steady start 5 per week, serious growth 7 per week, daily, all in 10+ per week, daily plus stories everywhere Not sure, recommend what it takes for my goals

Pick one.

Upcoming events, trips, or moments worth filming

Boundaries

Hard boundaries, anything your plan should NOT include

Your answers save on this device as you type

The basics

Your platforms

What you do

Your story

Your audience

Your style and personality

Filming and reality

Boundaries

Your playbook is being built.